Post by alexben on Dec 23, 2017 11:55:28 GMT
Comment on other people’s posts. This is an obvious tip, but one that gets neglected far too often. Don’t just post your own stuff; make sure you’re regularly commenting, +1’ing and sharing other people’s content as well.
Include a link to your Google+ page in your email signature. Be sure to include a blurb about the benefits people will receive from following you.
Use your profile to reinforce your branding. When people look at your profile, you want them to see a snapshot of your business and what you stand for. Use a high-quality headshot, and don’t forget to include a link back to your site. If you’re a local business, be sure to include your full address; this way Google will automatically include a map on your About page.
Use circles to segment your followers. Using circles allows you to provide the most targeted and relevant content possible - at least to those who follow you back.
Choose large, eye-catching images to include with your posts. The optimal size for your post images is 497 x 373 pixels.
Include a link to your Google+ profile everywhere: on your website, Facebook and Twitter profile, marketing materials…everywhere.
Ensure you’ve uploaded a profile photo. Sounds obvious, I know. But no one is going to follow a faceless profile! Use a professional headshot if possible, and make sure it’s a close-up (that circle is so small in posts, and you want people to be able to identify and recognize you).
Mention your Google+ page or account on your blog. Don’t be afraid to casually mention and link to your Google+ account in your blog posts where relevant (e.g., “I was just talking about this on my Google+ page the other day…”)
Ask your followers to +1 your content. There’s a lot of research that shows that asking your social media followers to share your posts actually works.
Host your own Hangouts on Air. Promote your Hangout on Google+ as well as on your website and other social media profiles. Remember that even those who aren’t on Google+ can watch!
Cross-promote your page and personal profile. You likely already know that Google+ gives you the option of having a personal profile and/or a business page. Leverage all your followers, and promote your best content to increase your audience for both your page and personal profile.
Test out +Post Ads. These ads allow you to take your public content and get it shared across the approximately 2 million sites in the Google Display Network. Those who see the post can interact with it from whatever site they’re on, including liking, sharing and even circling you.
Include a link to your Google+ page in your email signature. Be sure to include a blurb about the benefits people will receive from following you.
Use your profile to reinforce your branding. When people look at your profile, you want them to see a snapshot of your business and what you stand for. Use a high-quality headshot, and don’t forget to include a link back to your site. If you’re a local business, be sure to include your full address; this way Google will automatically include a map on your About page.
Use circles to segment your followers. Using circles allows you to provide the most targeted and relevant content possible - at least to those who follow you back.
Choose large, eye-catching images to include with your posts. The optimal size for your post images is 497 x 373 pixels.
Include a link to your Google+ profile everywhere: on your website, Facebook and Twitter profile, marketing materials…everywhere.
Ensure you’ve uploaded a profile photo. Sounds obvious, I know. But no one is going to follow a faceless profile! Use a professional headshot if possible, and make sure it’s a close-up (that circle is so small in posts, and you want people to be able to identify and recognize you).
Mention your Google+ page or account on your blog. Don’t be afraid to casually mention and link to your Google+ account in your blog posts where relevant (e.g., “I was just talking about this on my Google+ page the other day…”)
Ask your followers to +1 your content. There’s a lot of research that shows that asking your social media followers to share your posts actually works.
Host your own Hangouts on Air. Promote your Hangout on Google+ as well as on your website and other social media profiles. Remember that even those who aren’t on Google+ can watch!
Cross-promote your page and personal profile. You likely already know that Google+ gives you the option of having a personal profile and/or a business page. Leverage all your followers, and promote your best content to increase your audience for both your page and personal profile.
Test out +Post Ads. These ads allow you to take your public content and get it shared across the approximately 2 million sites in the Google Display Network. Those who see the post can interact with it from whatever site they’re on, including liking, sharing and even circling you.