Post by Admin on Dec 27, 2017 11:32:17 GMT
1. Publish your post on Weeknights or Weekend
Posting your article when your target audience is not at work appears obvious, but is not entirely intuitive. Avoid posting on Friday and Saturday evenings as those are times most people focus on their lives outside of work
2. Make the headline catchy and less than 50 characters
People love lists, so use them in headlines. Odd numbered lists suggest self-sufficiency. Catchy headlines usually provide solutions (how-to), dig deeper into a problem (reasons-why), or share something personal (why-I).
3. Use high-quality attention-grabbing images
A picture is worth a thousand words. Use images that instantaneously capture the spirit of your content. LinkedIn recommends images than are 700 x 400 pixels. Filter google search for images larger than that size.
4. Keep your post less than 900 words
People read at the rate of 300 words/ minute. A stretched-for-time professional will likely not give your post more than 3 minutes. Write it out long to start and then edit ruthlessly until only the essence of your insight remains.
5. Share your post with LinkedIn Groups
LinkedIn enables us to join as many as 50 Groups. Share your posts with groups that would find the content relevant. Sharing with Groups that have high membership (> 100,000) will obviously increase the reach of your post.
6. Send your posts directly to LinkedIn Influencers
LinkedIn Influencers often love connecting with their followers. Send your post to them directly, and if they like it, they might share it with their huge following. Jeff Haden, one of the best writers on LinkedIn, did exactly that for me.
7. Tag your post wisely
LinkedIn allows you to apply as many as 3 tags to your post. Choose them wisely. Tags you choose affect if your post gets profiled on a LinkedIn channel, which can massively increase the exposure of your post.
8. Add link to a previous post at the end of your post
If people like what you’ve written, make it easy for them to find more of your insights and opinions. Once you have written a few posts, add a link to your author page so you convert the one-time reader to an avid follower.
9. Expand your LinkedIn network
All your first degree connections automatically become your followers, so grow your network! Connect with old college friends and past colleagues you have lost touch with. They will likely be the biggest champions of your post.
10. Share Your Post
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